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iPac advertisement by Baron-Engel iPac advertisement by Baron-Engel
This was collaboration from a few years ago between myself and one of my roommates Dave Bryant [link] . At this time Apple was heavily involved with their iPod ad campaign.

Also at this time I was having quite a few dreams involving my all female mouse band Move to the Music! Since the band had only been able to come into existence because of advancements in computer technology, the band quickly became popular with certain parts of the tech community.

Move to the Music were one of the first acts to jump into the digital sales and distribution of their music. Also they were quick to start offering tickets for their shows through direct online sales.

Therefore when a computer/ consumer electronics company named after fruit decided to develop a portable MP3 player that mice and rats could wear, it was quickly decided that Move to the Music! were naturals.

The ad campaign was simple."iPac now the mouse can rock the house." It great success for not only the company but for the band. The advertising campaign generate increased awareness for the girls and sales of their latest album were very strong for the last quarter of that year.
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:iconcolonelyeo:
ColonelYeo Featured By Owner Dec 1, 2012  Hobbyist General Artist
AN Ipod the size of a backpack? Why does that sound so cool? :XD:

Must be a little inconvenient for the wheel to be on the back though.
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:iconbaron-engel:
Baron-Engel Featured By Owner Dec 2, 2012  Professional Traditional Artist
Actually the wheel was just a stylistic touch. There is a small flip down controller on one of the shoulder straps.
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:iconcolonelyeo:
ColonelYeo Featured By Owner Dec 2, 2012  Hobbyist General Artist
Ahh, problem solved then. :)
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:iconfundz64:
Fundz64 Featured By Owner Nov 28, 2012  Hobbyist Digital Artist
well, they are definitly small enough to wear them as backpacks... i just wonder how these little 'mousies' will handle the updated versions (a.k.a. the iTouch, iPhone, iPad, MacBook...)
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:iconearlmcclaw:
EarlMcClaw Featured By Owner Nov 28, 2012
Disney didn't object? (Yeah, I suppose in A&K they don't have quite the same "lock" on the term "mouse.")
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:iconbaron-engel:
Baron-Engel Featured By Owner Nov 28, 2012  Professional Traditional Artist
Hee,hee. No they don't in the universe. However Walt was mouse himself.
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:iconk4nk4n:
K4nK4n Featured By Owner Nov 28, 2012
Nice poses.
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:iconuchihaninja:
Uchihaninja Featured By Owner Nov 28, 2012
I love the cultural details your mind comes up with to explain the needs of smaller beings who have to deal with living alongside much larger ones.
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:iconbaron-engel:
Baron-Engel Featured By Owner Nov 28, 2012  Professional Traditional Artist
What can I say. I'm a curious sort.
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:iconzephyrthedragonlord:
ZephyrTheDragonlord Featured By Owner Nov 28, 2012  Hobbyist General Artist
all I can say is... and this has been on my mind for a while now... if the mice and rats are eight feet tall in your dreamscapes... and are still in proportion to the other races... does that mean that all the other races are Giants?
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:iconbaron-engel:
Baron-Engel Featured By Owner Nov 28, 2012  Professional Traditional Artist
No mice 8"+ tall not 8'+ its inches not feet. Did you ever see the movie Spinal Tap?
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:iconzephyrthedragonlord:
ZephyrTheDragonlord Featured By Owner Nov 28, 2012  Hobbyist General Artist
oh... I was confused because I had gone back through the equestria dreamscape stories, and read the part where it said that in your dreamscapes you were usually an eight foot tall mouse or fox. I have not seen that movie...
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:iconognimod:
Ognimod Featured By Owner Nov 29, 2012
It's a fake documentary about a fictional rock band (one of them is played by Harry Shearer, AKA Smithers from The Simpsons).
There's a scene where they're supposed to have a big concert with a huge Stonehenge prop on stage, but one of them writes 18'' instead of 18' and the prop ends up 18 inches tall, instead of 18 feet.
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:iconzephyrthedragonlord:
ZephyrTheDragonlord Featured By Owner Nov 29, 2012  Hobbyist General Artist
ok. maybe if I had seen the movie it would make more sense.
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:iconognimod:
Ognimod Featured By Owner Nov 29, 2012
To be honest, I haven't seen it either...
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:iconognimod:
Ognimod Featured By Owner Nov 28, 2012
Sexy ad! The poses, I can't stop looking at them! :love:
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:iconnuvolavolpe:
NuvolaVolpe Featured By Owner Nov 27, 2012
Yeha, this yes that it is a Mr. work.
:)
Really nice.
:#1:
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:iconaramis-dagaz:
Aramis-Dagaz Featured By Owner Nov 27, 2012
Why do I get the feeling that "It's like I'm wearing nothing at all!" was one of the jingles considered for this ad? Probably dropped right away (after a lot of giggling in the focus group) because those strap-on Shuffles must be a bit bulky to wear, at least for the first couple iterations of the iPac.
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:iconbaron-engel:
Baron-Engel Featured By Owner Nov 27, 2012  Professional Traditional Artist
Why do I get the feeling that "It's like I'm wearing nothing at all!"

As it was certain wondered just what the girls were wearing for the photo shoots anyways since they were obviously very snug.
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:iconbaron-engel:
Baron-Engel Featured By Owner Nov 27, 2012  Professional Traditional Artist
Yeah, the designers and engineers had to struggle with conflicting design issues. They wanted to make the straps thinner, but at that size they had make certain that the material would hold up to routine use. Also there is a small B/W screen on early models that flips down from the left shoulder strap to add in making selections. Also the control buttons were integral to the shoulder straps in the early models. However there was certain amount of the "Dancing Bear" in the early iPacs.
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:iconaramis-dagaz:
Aramis-Dagaz Featured By Owner Nov 27, 2012
This brings up an interesting question that I was thinking about yesterday (though it was not about mice, it was more about sapient, spacefaring isopods no bigger than your forearm): are there any other things that small folk like the mice have difficulty with in terms of technology due to the laws of physics? I imagine that in ancient times, mice blacksmiths were somewhat rare because even if they wanted to make knives for other mice, they would have to construct a huge (for them) pit for the forge, as small mice-sized fires wouldn't get hot enough. Instead of small, local blacksmiths, they probably would require massive (again, for mice) factories that would only be found in larger mouse communities.
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:iconbaron-engel:
Baron-Engel Featured By Owner Nov 28, 2012  Professional Traditional Artist
Yes you are correct on problems confront mice in doing certain tasks, and your solution of banding together and combining resources to tackle problems was the way it generally dealt with. This is why the mice and to a lesser extent the rats are credited with birth of civilization. It was necessary to develop some type of basic infrastructure just to get certain tasks accomplished.

Another area that is interesting to study is mouse and rat cooking. While both have rather rabid metabolisms the quantities required to sustain a single mouse or rat are still rather small. The fuel consumption for preparing one meal often means it wiser to cook for many than for just one. Also when you get down to a certain size it sometimes easier to cook for many than it is for one.

For this reason in many mouse and rat communities cooking was an almost community affair with often several families coming together and combining resources to create a meal that was eaten at a common table.

Oh, and mice are generally considered, jokingly, to be the creators of leftovers.
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