This was collaboration from a few years ago between myself and one of my roommates Dave Bryant [link]
. At this time Apple was heavily involved with their iPod ad campaign.
Also at this time I was having quite a few dreams involving my all female mouse band Move to the Music! Since the band had only been able to come into existence because of advancements in computer technology, the band quickly became popular with certain parts of the tech community.
Move to the Music were one of the first acts to jump into the digital sales and distribution of their music. Also they were quick to start offering tickets for their shows through direct online sales.
Therefore when a computer/ consumer electronics company named after fruit decided to develop a portable MP3 player that mice and rats could wear, it was quickly decided that Move to the Music! were naturals.
The ad campaign was simple."iPac now the mouse can rock the house." It great success for not only the company but for the band. The advertising campaign generate increased awareness for the girls and sales of their latest album were very strong for the last quarter of that year.